Marketplace Portal
Healthcare Dashboard
Introduction
Vizient’s marketplace connects thousands of healthcare organizations with the suppliers they buy from, and it carries the kind of dense procurement and performance data that gets overwhelming fast. I designed the experience for both sides of it — how buyers discover and compare, how sellers create and manage listings, and how the whole thing stays legible under the weight of the data.
Details
Scope
- Dashboard Design
- Marketplace Portal
- Data Visualization
- Responsive Design
The Challenge
Two audiences, competing goals, and an enormous volume of content. Buyers were overwhelmed by options and inconsistent listing quality; sellers found creating and managing listings clumsy enough that engagement suffered. Underneath both sat healthcare data where the decisions being made affect patient care and budgets, so clarity was not a nicety.
The Solution
I rebuilt discovery around filtering that genuinely narrows, and simplified listing creation enough that sellers would keep listings current. Clear data hierarchies, deliberate colour coding and consistent typographic structure let people find what they need and trust what they are seeing. A/B testing and feedback loops drove the refinements rather than opinion.
