IPN Online — project imagery

IPN Online

Connect with Ismaili Leaders and Professionals

Introduction

IPN Online is a nonprofit platform where Ismaili professionals and community leaders collaborate, find careers, and give back. The problem was never ambition — it was density. Years of accumulated features had produced an ecosystem people struggled to navigate. I owned the product design end to end, rebuilding the structure so the depth stayed but stopped getting in the way.

Details

Client
IPN
Timeframe
2023 – 2024
Role
Lead Product Designer
Platform
Responsive Web

Scope

  • Platform Design01
  • Community Features02
  • Member Profiles03
  • Event Management04

The Challenge

A large amount of genuinely useful information, with no clear hierarchy holding it together. People could not find what they came for, and the experience felt fragmented enough that they stopped looking. Layered on top of that: several stakeholders with competing views on what deserved prominence.

IPN Online platform
IPN Online member directory

The Solution

Clearer information architecture, navigation that matches how people actually move through the platform, and a visual hierarchy that surfaces the important actions earlier in the journey. I reorganised the structure to cut cognitive load without stripping out depth, and built it to scale so the next round of features would not break usability again. It reads as one system now, rather than several stapled together.